How to do Keyword Research

How to do Keyword Research

One of the most important Google ranking factors is keyword. For a website to get a top ranking position, it has to have the most optimized keywords. To get the best keyword for your website, a thorough keyword research is needed to have the best keywords for your site. The tips of how to do keyword research forms the basis of discussion here below where they will be highlighted with an aim of empowering SEO experts in their bid to get the best keywords for their websites.

How to do Keyword Research

  • Make a List of Relevant Topics

The first thing that you should do to help you in your keyword research is to write a list of relevant topics depending on what you know about your business. In this step, it is important to only mention the topics that are related to your business without having to fill keywords in them. For example, if you have a business of taxi, you can have a general topic of “Taxi Services”. This is a relevant topic that will guide you on where to place keywords.

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Inbound Marketing

inbound marketing

Inbound Marketing Process

Inbound marketing is the process where people/clients turn into promoters of a brand name. It is a procedure for acquiring the cream of the client crop for something, and understanding how to generate personalized content to help keep them returning for more.

Everyone knows that humans have got an important need to feel very special. They need everything catered to in their mind and if there’s time for the brand name to do so, they need their products specialized to allow them to feel essential. Mastering this is exactly what inbound marketing is about. Following the actions from stranger to promoter can make several loyal customers that assist a brand turn into a household name.

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Negative SEO is becoming a Worry – How?

Competition for online customers grows day by day. And as this happens, many unscrupulous people are deducing ways of beating competition. One of the popular ways of beating competition is by engaging in negative SEO.

What is Negative SEO? This is a situation when someone makes an attempt to lower your rankings in a search engine. They do this using various ways but the common of all is by the use of links where they will link your website to spam links to get in bad books with search engines. So how does negative SEO become a worry? This question will form the basis of the discussion below here.

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Difference between White Hat SEO and Black Hat SEO

Getting higher rankings in the popular search engines is the desire by every website owners. Most websites will do whatever it takes to get their website on top of the rankings. In doing whatever it takes, we get two varying types of SEOs; White Hat SEO and Black Hat SEO. So what is the difference between white hat SEO and black hat SEO? In getting to answer this complex question, we will look at some of the structural and strategically differences between white hat SEO and black hat SEO:

Meaning

To differentiate white hat SEO from black hat SEO, the meaning serves as the most reliable criterion. A white hat SEO uses a strategy that conforms to search engines’ design and there is no deception. In contrary to this, a black hat SEO uses techniques that do not conform to the design of search engines, and therefore are said to be deceptive.

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Search Engine Optimisation or SEO Strategy

Search Engine Optimisation or SEO strategy is the determinant of success in any attempt to get better with rankings with any of the top search engines. Some SEO companies simply go ahead to start on the process of SEO without laying out any strategy. It is good for every SEO Company to use a SEO strategy to achieve higher rankings. This is what we do at SEO Hub Melbourne. The company has one of the best SEO strategies that has been proved to work. The strategy involves 6 steps that are explained below here.

  1. Initial Briefing

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